Phygital InsurTech Model for Tier II & III Cities

Client Background

An innovative insurance company aimed to bridge the digital divide by creating a hybrid physical-digital (phygital) insurance model specifically designed for underserved Tier II and III cities in India.

Objective

Build a full-stack D2C site and digital marketing function to support the phygital insurance model.

Solution Implemented

Developed a comprehensive digital ecosystem including a user-friendly website optimized for varying internet speeds, strategic social media rollout, and targeted digital PR campaigns.

Key Focus Areas

Digital Assets Delivered

Impact & Results

Extended services to over 6,000 pin codes across India, secured Series B funding, and received recognition from TiE as an innovative InsurTech solution.

Learnings & Forward Strategy

The effectiveness of phygital approaches in bridging digital divides and the importance of localized digital strategies for non-metropolitan markets.