Global Digital Visibility for Student Fintech Card
Built a global digital brand for a UNESCO-endorsed student value card, scaling reach to 125+ countries through strategic marketing.
Client Background
A fintech company offering a specialized value card for students received UNESCO endorsement and needed to expand its global reach and brand equity.
Objective
To increase brand awareness and drive demand for student value cards across universities and institutions globally, while boosting digital performance and credibility.
Solution Implemented
A high-performance digital branding and outreach plan including strategic, functional and operational execution, global social media strategy, community engagement & PR, paid performance campaigns, personal branding and UGC strategy, content and visual communication design, and data & analytics systems.
Key Focus Areas
Digital Assets Delivered
Impact & Results
Achieved 100% increase in card purchases within 12 months, 150% growth in social media followers, featured by Forbes, Business Standard, and several global media platforms, and active in 125+ countries.
Learnings & Forward Strategy
Influencer/peer-led outreach created strong authenticity and paid campaigns with regional language localization enhanced conversion.