Digital Modernization for Global Real Estate Consulting
Digitally modernized a 40+ year-old global real estate consultancy by highlighting its legacy and advocacy in the built environment.
Client Background
A 40-year-old global real estate consulting firm with a strong traditional presence needed to modernize its digital footprint to maintain relevance and expand its thought leadership position in built environment standards.
Objective
To communicate the firm's rich legacy and transformational work in making the world a better-built place — from land and construction to infrastructure and sustainability — through digital-first brand storytelling.
Solution Implemented
A strategic and performance-driven digital transformation including strategy, functional and operational alignment, social media communication strategy, digital PR for institutional credibility, community engagement & thought leadership positioning, content planning & visual storytelling, and performance analytics setup.
Key Focus Areas
Digital Assets Delivered
Impact & Results
Reinforced global positioning as a thought leader in real estate advisory, strengthened brand credibility and visibility across APAC markets, and enhanced long-term content sustainability through systemized rollout.
Learnings & Forward Strategy
Legacy brands require future-facing narratives to remain relevant and advocacy-driven content outperformed traditional service-based messaging.