Monday, 3 November 2025
Digital Campaign on Social Cause for a world leader in wearable hearing devices
Breaking the social taboo to create a high level of awareness where the client is a flag bearer in the bringing the change.
12:34:11
Campaign Results & Impact
Media Recognition
400%
times more Media Recognition
Revenue Growth
30%
increase in revenues from a disruptive
Client Profile
Industry
Healthcare
Category
Hearing Aids-Accessories- Software
Region
India
Objective Goal
Build a Movement along with strong brand recall and enhanced media attention including global social councils. All from Digital replacing TV spend.
Solution Proposed
Approach
Mix of Strategy
Functional
Operational pursuits
Focus Areas:
Social Media
Digital PR
Thought Leadership Forums and Bodies
Local Industry Associations Communiqué
Employer Branding
Brand Ambassador Engagement
Strategic Marketing Support:
Themes and Content manifestation Planning
Visual Communication Planning |Digital-Social Media Planning
Digital PR and Publications Planning | Data and Analytics
Core Digital Assets:
Microsite
Engagement Promotional Assets
Podcast- Audio and Video
360 degree Digital Social Media calendar set up and Roll Out
Digital PR Calendar including UGC distribution
Impact/Success/RoI
Coverage
PAN India
Geographic Reach
News Channels and Media Houses
Media Coverage
Longevity to the BTL activities
Publications
Key Achievements
- • Minimum 10 Million reach
- • Extensive Media activation by drawing attention of International Media and organizations