Cross-Border Healthcare Brand Transformation
Rebranded a post-M&A healthcare brand across borders.
Client Background
Following a merger and acquisition, a healthcare company specializing in genomics and genetics needed to establish a unified brand identity that would be recognized across different regions.
Objective
Drive acceptance of a new identity across stakeholders in multiple regions.
Solution Implemented
Developed a cutting-edge 3JS website, comprehensive digital brand kit, and strategic digital calendar to ensure consistent brand messaging across all touchpoints.
Key Focus Areas
Digital Assets Delivered
Impact & Results
Achieved cross-region recognition in both healthcare and government sectors, establishing the brand as a trusted entity across borders.
Learnings & Forward Strategy
The importance of cultural sensitivity in cross-border branding and the value of consistent digital touchpoints in building trust across diverse stakeholder groups.