Breaking Social Taboos Around Hearing Aids
Created a digital movement breaking social taboos around hearing aids.
Client Background
A hearing aid technology company faced significant challenges in the Indian market due to social stigma and lack of awareness about hearing health.
Objective
Increase awareness and media attention digitally to normalize hearing aid usage and break social taboos.
Solution Implemented
Developed a comprehensive digital campaign including a dedicated microsite, podcast series featuring real user stories, strategic PR campaign, and ambassador-led branding initiatives.
Key Focus Areas
Digital Assets Delivered
Impact & Results
Achieved 400% growth in media coverage, 30% increase in revenue, and reached over 10 million people with awareness messaging.
Learnings & Forward Strategy
The power of authentic storytelling in breaking social taboos and the effectiveness of multi-channel digital approaches in healthcare awareness campaigns.