Executed a complete brand makeover for a global Genomics and Healthcare company post-M&A, transitioning to a new name and digital brand identity across India and UAE. The strategy covered reworking the Go-To-Market plan, revising brand guidelines, and rolling out a 360° digital and social media calendar. Every touchpoint was redesigned to drive awareness, recognition, and acceptance of the rebranding among healthcare professionals, government bodies, and key stakeholders.