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Digital Branding for a Fintech — Student value cards (endorsed by UNESCO) with a spread in 125+ Countries
100%
increase in Card Purchases in less than a year
150%
increase in Social Media Follower
Fintech Student Value Card Case Study | Digitally Next
Industry
BFSI
Category
Value Card Services
Region
India, Spain and Czech Republic
Awareness building among students and educational institutes about the value card.
objective goal.
Manage Complete Digital Branding and performance Marketing with focus on Brand outreach and demand generation.
Approach.
Mix of Strategy
Functional
Operational pursuits
Focus Area.
Drove complete digital branding and performance marketing for a UNESCO-endorsed Fintech student value card operating across 125+ countries in India, Spain, and Czech Republic. The strategy focused on brand outreach and demand generation among students and educational institutes, delivering a 100% increase in card purchases in under a year. A 360° social media rollout, digital PR calendar, and paid ads achieved a 150% growth in social media followers and earned features in Forbes and Business Standard.
Social Media
A 360° social media calendar was rolled out with thematic content and visual communication to drive awareness and demand among students and educational institutions across key markets.
Digital PR
A targeted digital PR and UGC distribution calendar secured high-profile media coverage including features in Forbes and Business Standard, building credibility for the brand across India and international markets.
Community Development
An engaged student and institutional community was built around the value card through consistent digital activations, content programmes, and outreach across India, Spain, and Czech Republic.
Paid Ads
Performance-driven paid ad campaigns were deployed to accelerate demand generation, directly contributing to a 100% increase in card purchases within the first year of the engagement.
Strategic Marketing Support.
Core Digital Assets
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Engagement Promotional Assets

360 degree Digital Social Media calendar set up and Roll Out

Digital PR Calendar including UGC distribution

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