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Digitally Next
First Ever PAN India launch of InsurTech and their Phygital Model for the Tier-II & III cities (Bharat)
6000+
Pin Codes Reached Across Tier-II & III Cities in Just 2 Years
Series B
Funding Secured Post Successful PAN India Digital Launch
InsurTech PAN India Launch Case Study | Digitally Next
Industry
BFSI
Category
Insurance Services
Region
India
PAN India Launch (Online) of a disruptive phygital model in insurance sector to prevent mis-selling, mis-information and honest reach of the insurance products in the interiors of India.
objective goal.
Complete new D2C centric website integrating with Apps along with 360 degrees performance marketing asset creation and B2B centric social media.
Approach.
Mix of Strategy
Functional
Operational pursuits
Focus Area.
Executed the first-ever PAN India online launch of a disruptive phygital InsurTech model targeting tier-II and tier-III cities across Bharat. The strategy tackled insurance mis-selling and misinformation by building an honest, tech-driven D2C model that reached 6,000+ pin codes in just two years. A complete 360° digital rollout, including website, podcasts, social media, and digital PR — helped the brand secure Series B funding and a special mention by TiE.
D2C Website
A fully integrated D2C website was built and launched, connecting seamlessly with apps and performance marketing assets to drive direct insurance outreach across India's tier-II and tier-III markets.
Social Media
A B2B-focused social media strategy was deployed with thematic content, visual communication, and a 360° calendar to build brand credibility and educate audiences on honest insurance practices.
Digital PR
A targeted digital PR and publications calendar drove national media coverage and UGC distribution, positioning the brand as a disruptive force in India's insurance sector.
Personal Branding & Thought Leadership
Founders and leadership were established as credible InsurTech voices through podcasts, thought leadership forums, and strategic personal branding.
Strategic Marketing Support.
Core Digital Assets
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Website

Engagement Promotional Assets

Podcast- Audio and Video

360 degree Digital Social Media calendar set up and Roll Out

Digital PR Calendar including UGC distribution

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