Transforming a 30+ Year Legacy Tech Brand
Transformed a 30+ year legacy tech firm into a new-age brand.
Client Background
A 30+ year-old legacy tech company with expertise in SAP, AWS, QA, and NetSuite solutions needed to modernize their brand presence to appeal to today's evolved stakeholders and decision-makers.
Objective
To build and maintain a modern digital brand presence that resonates with today's evolved stakeholders and decision-makers in a Web 3.0 world.
Solution Implemented
A comprehensive brand overhaul covering strategy, functional and operational brand realignment, brand outreach & engagement, thought leadership activation, employer branding & community building, complete Go-To-Market (GTM) refresh, revamped brand guidelines, visual and content manifestation, digital & social media planning, digital PR & publication strategy, and data & analytics framework.
Key Focus Areas
Digital Assets Delivered
Impact & Results
Successfully bagged one of the biggest global social networking platforms as a client and repositioned as a future-ready tech innovator.
Learnings & Forward Strategy
Established scalable branding workflows with emphasis on agile digital performance monitoring for long-term positioning.