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Managing Digital Assets of a Global Legal and advisory firm specializing in intellectual property
40+
Years of Legal Legacy Amplified Through Digital Brand Communication
3X
Increase in Thought Leadership Visibility Across APac Digital Channels
Legal & IP Advisory Case Study | Digitally Next
Industry
Consulting
Category
Attorneys at Law
Region
APac
Digital Brand Communication of the enriched legacy and the transformational work done in all fields of law with emphasis on Media, Entertainment, Sweepstakes, Promotions and IP Law.
objective goal.
Manage Digital Branding assets with focus on Brand outreach and Thought leadership.
Approach.
Mix of Strategy
Functional
Operational pursuits
Focus Area.
Managed and elevated the complete digital brand communication for a global legal and advisory firm specialising in intellectual property across the Asia-Pacific region. The strategy highlighted the firm's enriched legacy and transformational work across Media, Entertainment, Sweepstakes, Promotions, and IP Law. All digital assets, including the website, were curated and optimised to strengthen brand outreach and establish the firm as a leading thought leader in its field.
Digital Assets Including the Website
All digital brand assets and the website were managed to communicate the firm's expertise in IP, Media, Entertainment, and Law across the Asia-Pacific region.
Strategic Marketing Support.
Core Digital Assets
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Website Management & Optimization (Digital Asset Upkeep)

Engagement Promotional Assets

Thought Leadership Articles & Legal Commentary Content

360 degree Digital Social Media Calendar set up and Roll Out

Digital PR Calendar including UGC distribution

SEO & ORM Asset Creation for Firm and Practice Specializations

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