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Digitally Next
140 years+ old Global name in advisory and standards advocacy in built environment — land, real estate, construction and infrastructure.
5X
Community Growth
140+
Years of Legacy Repositioned
Real Estate Advisory Case Study | Digitally Next
Industry
Consulting
Category
Real Estate Advisory
Region
APac
Digital Brand Communication of the enriched legacy and the transformational work done to make world a better place.
objective goal.
Manage Complete Digital Branding and performance Marketing with focus on Brand outreach, Community development and Thought leadership.
Approach.
Mix of Strategy
Functional
Operational pursuits
Focus Area.
Drove complete digital branding and performance marketing for a UNESCO-endorsed Fintech student value card operating across 125+ countries in India, Spain, and Czech Republic. The strategy focused on brand outreach and demand generation among students and educational institutes, delivering a 100% increase in card purchases in under a year. A 360° social media rollout, digital PR calendar, and paid ads achieved a 150% growth in social media followers and earned features in Forbes and Business Standard.
Social Media
A 360° social media calendar was rolled out with thematic content and visual communication to drive awareness and demand among students and educational institutions across key markets.
Digital PR
A targeted digital PR and UGC distribution calendar secured high-profile media coverage including features in Forbes and Business Standard, building credibility for the brand across India and international markets.
Community Development
An engaged student and institutional community was built around the value card through consistent digital activations, content programmes, and outreach across India, Spain, and Czech Republic.
Paid Ads
Performance-driven paid ad campaigns were deployed to accelerate demand generation, directly contributing to a 100% increase in card purchases within the first year of the engagement.
Strategic Marketing Support.
Core Digital Assets
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360° Social Media Calendar

Digital PR & Publications Calendar

Thought Leadership Content

Community Outreach Programme

Visual Communication Plan

Brand Outreach Toolkit

Podcast Production

Legacy Repositioning Narrative

Standards Advocacy Content

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