Digital Campaign on Social Cause for a world leader in wearable hearing devices
400%
times more Media
Recognition
30%
increase in revenues from a disruptive
Industry
Healthcare
Category
Hearing Aids-Accessories- Software
Region
India
Breaking the social taboo to create a high level of awareness where the client is a flag bearer in the bringing the change.
objective goal.
Build a Movement along with strong brand recall and enhanced media attention including global social councils. All from Digital replacing TV spend.
Approach.
Mix of Strategy
Functional
Operational pursuits
Focus Area.
Drove a purpose-led digital campaign for a world-leading hearing device brand in India, breaking the social taboo around hearing loss to spark a national movement. The strategy replaced traditional TV spend with a powerful all-digital approach, earning 400% more media recognition and a 30% revenue increase. A microsite, podcasts, UGC distribution, and a 360° social media calendar were deployed to build lasting brand recall and global attention.
Social Media
A 360° social media calendar was rolled out with thematic content and visual communication to drive mass awareness and build a movement around hearing health across India.
Digital PR
A targeted digital PR calendar amplified the campaign's reach across national news channels, media houses, and international publications, drawing attention from global health organisations.
Thought Leadership Forums and Bodies
The brand was positioned as a flag bearer for social change through thought leadership forums, healthcare bodies, and global social councils.
Local Industry Associations Communiqué
Strategic communiqués were directed at local industry associations and healthcare networks across India to deepen credibility and extend the campaign's Pan-India geographic reach.
Employer Branding
The campaign's social cause narrative was extended internally, reinforcing the brand's values and purpose-driven culture to engage employees as active advocates of the movement.
Brand Ambassador Engagement
Brand ambassadors drove authentic storytelling and peer-level influence to break hearing loss stigma and boost community participation.
Strategic Marketing Support.
Core Digital Assets
See how other teams are
winning with Digitally next.
Case Studies
Let's Build Something
That Lasts.
We work best with teams that value structure, clarity, and long-term thinking.
If you're looking for shortcuts, quick hacks, or transactional execution, we may not be the right fit.
If you're building something meant to scale, let's talk.